The Renault® Défilé, the brand's cultural and experiential space at 53 Avenue des Champs-Élysées, offers one of the most astonishing immersive exhibitions of the season: Cliorama. This exhibition, both playful, interactive, and spectacular, immerses visitors in the world of the Renault Clio and over thirty years of innovation, design, and automotive culture.
An experience to be lived in Paris, at the heart of one of the world's most iconic locations, in a truly staged journey blending technology, narrative, history, and the future.
Open for several months, the exhibition is already considered one of the most original installations on the Champs-Élysées, attracting enthusiasts, families, curious visitors, fans of immersive exhibitions, and those seeking an unusual Parisian experience.
A unique immersive exhibition on Paris’s most famous avenue
Cliorama is far from a traditional exhibition. Located within the Renault® Défilé, a hybrid space between a next-generation showroom, exhibition gallery, and innovation lab, the journey offers a true sensory voyage.
From the entrance, the audience is enveloped by an immersive staging:
- monumental video projections,
- interactive animations inspired by mapping,
- light scenography paced by different eras,
- spatialized sound installation recalling iconic road sounds.
The visitor thus passes through successive worlds, each dedicated to a generation of the Renault Clio, a car that has become a cultural and popular symbol deeply linked to the history of mobility in France.
An interactive tribute to the 5 generations of Renault Clio
The Cliorama exhibition precisely revisits the five generations of the Clio, from 1990 to the most recent models.
For this, the Renault® Défilé has imagined a narrative environment combining archives, design, innovation, and popular culture.
Clio I – The 1990s
The first room opens with a retro atmosphere, saturated with colors and neon lights inspired by 90’s culture.
There you find:
- archival photos,
- early iconic campaigns,
- documents from Renault’s collections,
- design elements from the era.
The scenography highlights the birth of this car that quickly became a bestseller.
Clio II – Modernity and mass appeal
The second generation is staged through an interactive setup allowing visitors to explore technological evolutions: safety, ergonomics, design.
It presents a playful journey where the modernization of the automobile is explained much like in an industrial history museum.
Clio III and IV – The digital turning point
These two sections immerse visitors in innovations related to digital technology:
- onboard interface,
- early connected systems,
- new materials,
- organic design.
Installations allow handling interactive modules, understanding design choices, and visualizing prototypes through projection.
Clio V – The new era
The last room is a truly immersive showcase.
A play of lights, 360° digital content, dynamic mapping, and a futuristic sound atmosphere offer a dive into Renault’s present and future.
Between art, technology, and storytelling: a total sensory experience
Cliorama stands out for its staging. It is not a simple car exhibition: it is an immersive artistic installation, where each room tells a story.
The scenography combines:
- video mapping,
- lighting effects,
- spatialized sounds,
- interactive journeys,
- digital installations,
- immersive devices,
- architectural design,
- narrative content telling 35 years of innovation.
The result: a hybrid experience at the crossroads of exhibition, immersive show, and design history museum.
Innovation, heritage, and design: what Cliorama really tells
The exhibition does not just display models: it places the Renault Clio within French industrial history, in the evolution of car design, and in collective imagination.
A cultural object as much as an industrial one
Archives, videos, and documents reveal how the Clio has accompanied societal changes:
- new mobilities,
- democratization of the versatile car,
- advertising campaigns that became cult,
- notable technical innovations.
A deep dive into Renault design
Visitors discover:
- preparatory sketches,
- models,
- style studies,
- color research,
- prototypes,
- materials used for interiors.
Part of the journey reveals behind-the-scenes of car creation, an aspect rarely accessible to the public.
An immersive journey designed for everyone
The Cliorama exhibition was designed to reach a very broad audience.
For art and design lovers
The immersive scenography, the highlighting of objects, visual and sound installations recall temporary exhibitions presented in modern art museums and cultural centers.
For car enthusiasts
The rich documentation, models, archival videos, and displayed cars make it a reference exhibition.
For families
The route is interactive, playful, filled with easy-to-use visual and digital games.
For curious visitors and passersby in Paris
Its location on the Champs-Élysées makes it a must-see experience in one of the capital’s most visited neighborhoods.
A unique cultural space: the Renault® Défilé
Since its opening, the Renault® Défilé has reinvented how a brand can tell its story.
Neither a showroom, nor a traditional museum, nor a simple event space: it is a cultural space combining innovation, industrial heritage, and immersive content.
It features:
- temporary exhibitions,
- artistic installations,
- digital experiences,
- special events,
- workshops,
- mobility-focused meetings.
Cliorama fully fits this philosophy: turning a visit into an experience.
A free and accessible exhibition
One of Cliorama’s major assets:
👉 Access is free, with no reservation required.
Ideal for an impromptu visit or as part of a Champs-Élysées itinerary.
The venue is open every day, making it a must for free immersive exhibitions in Paris.
An experience that talks about the past... and the future
While Cliorama celebrates Renault’s heritage, the exhibition also opens the way to the future: electric mobility, design innovations, sustainable materials, new onboard technologies.
The last room even offers a reflection on how cars will be designed, experienced, and perceived in the coming years, thanks to futuristic projections and an immersive installation evoking future urban mobility.
Why Cliorama is one of the unmissable exhibitions in Paris right now
✔ An immersive scenography worthy of major Parisian exhibitions.
✔ An interactive journey for all ages.
✔ A dialogue between design, history, and innovation.
✔ An iconic location at the heart of the Champs-Élysées.
✔ A free, accessible, and spectacular exhibition.
✔ A comprehensive tribute to one of the most iconic cars on the French automotive scene.
Conclusion: Cliorama, an immersive journey not to be missed
Cliorama is more than an exhibition: it is a sensory experience mixing industrial heritage, design, technological innovation, and popular culture.
Thanks to exceptional immersive scenography, the Renault® Défilé offers a journey where past, present, and future meet in an artistic installation in the heart of Paris.
Whether you are a car enthusiast, a fan of immersive exhibitions, or simply a visitor of the Champs-Élysées, Cliorama establishes itself as a must-see exhibition, one of the most astonishing and original of the Parisian cultural season.
