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From May 15 to June 8, 2025, La Rosée will celebrate its 10th anniversary with the very first pop-up store in its history. For nearly a month, this immersive space will invite the general public to discover the brand's universe through numerous events and activities.

Founded in 2015 by two young pharmacists based on the concept of 100% natural, affordable, and eco-responsible cosmetics, La Rosée has quickly established itself as a leading cosmetic brand in pharmacies across France. The brand is currently available in more than one in three pharmacies in France, and is now striving to replicate its success internationally. Recently, La Rosée has partnered with the drugstore chain Pharmaprix / Shoppers Drug Mart to make its entrance in Canada.

For this first pop-up store in France, the star brand of pharmacies has chosen the Marais district in Paris. Iconic La Rosée products will be showcased and offered in unique gift sets, with limited edition accessories.

Workshops, activities, and talks, which you can sign up for free, will liven up the days. Contests will offer chances to win prizes and surprises, and dedicated spaces will welcome photo enthusiasts, perfect for creating memories to share with friends.

And to delve deeper into the brand universe, La Rosée will unveil a secret room where, in the style of a speakeasy, Café La Rosée will be nestled.